November 11, 2013
This month we measured some “changing of places” among the #4-7 vendors. The top 7 vendors by market share are shown below, along with the number of places they gained (+) or lost (-).
#1 – Contact At Once!
#2 – ActivEngage*
#3 – Outsell
#4 – Gubagoo (+1)
#5 – CarChat24 (-1)
#6 – DealerTrack Chat (+1)
#7 – BoldChat (-1)
We must note that the Gubagoo count may be overstated due to the fact that this vendor’s code signature (the unique code snippet that our crawler uses to tally market share), while unique, is not specific to chat. Gubagoo offers a variety of website plugins, not limited to chat, and as best as we can tell the visible code signature is the same for all. Thus, while we are confident in the accuracy of our website count, we are less confident that every one of the sites counted has Gubagoo chat i.e. some may have other Gubagoo products but not chat. We are seeking clarification from Gubagoo but, in the meantime, are reporting the overall count with this explanation.
The graph below depicts the relative market share of each vendor, with Contact At Once! maintaining its leadership position.
* Note: ActivEngage management has challenged the accuracy of our data. Read more.
October 17, 2013
This is the quarterly post in which adoption of chat software by automotive dealers is analyzed.
The graph below depicts the adoption trend over time. For the quarter just end, adoption continued to climb, reaching 31.5%.
The rate of adoption seemingly slowed versus the prior quarter. It is likely this is an aberration similar to the one seen in June 2012. Stay tuned for next quarter’s numbers.
Next month we will look again at vendor market share. It appears there may be some swapping of places among some of the top vendors…
September 29, 2013
August was a sleepy month.
There was no movement among the top 7 vendors in terms of market share, as shown below. Overall dealer adoption continued to grow. Next month we’ll provide a detailed quarterly update on adoption.
* We stand by the data we report and are confident in our methodology, but out of respect for our readers feel it appropriate to disclose the fact that ActivEngage management has communicated to us that they feel the data presented on this website is inaccurate.
September 29, 2013
We were recently contacted by an executive with dealer chat provider ActivEngage who challenged the accuracy of the market share reporting on this website.
After re-evaluating our methodology in light of this challenge, reassessing the manner in which we report on market share, and reconciling our data with other published sources (see below for an example), we are standing by the accuracy of our data.
That said, in fairness to our readers and to ActivEngage, a company we respect and who we rank as #2 in market share, we decided to write this post. Going forward, when mentioning ActivEngage in any of our posts, we will strive to include an asterisk and a footnote disclosing the fact that ActivEngage management has challenged our numbers.
Another Data Point
Private companies such as those we track on this website do not typically publish their financial reports but the recently published Inc Magazine list of the fastest growing companies in America provides a rare glimpse “behind the curtain”, and the year-over-year revenue growth rates seem to validate our market share rankings, at least directionally.
According to Inc., ActivEngage grew revenues $2.0m from 2011 to 2012, reaching $6.4m. Meanwhile Inc. reports that market leader Contact At Once! grew revenues $5.9m over the same period, reaching $12.3m, and Outsell grew $1.1m, reaching $13.4m. The year-over-year growth rates were 45%, 92%, and 9%, respectively.
We reported in July 2012 that ActivEngage had overtaken Outsell in market share, which seems consistent with the growth data from Inc. (Outsell is larger in total revenue, we believe, because they have non-chat products too).
Our analysis shows Contact At Once! as the dealer chat market share leader, and the Inc. data seems to validate that as well since it shows they grew twice as fast, and to roughly twice as large, as ActivEngage.
© 2013 DealerChatMarketShare.com